fantasy golf you can feel good about
Purse is a different kind of fantasy sports app. Meant for the casual fan, Purse doesn't have in game parlays or FOMO inducing mechanics. The design and gaming style are single picks per event, getting adding excitement to every event without becoming extractionist.
But Purse has another purpose. 50 percent of every dollar wagered or won goes to a good organization chosen by the user. With big potential jackpots up to $2 million Purse can do a lot of good for a lot of underserved causes around the USA. You win, everyone wins.
targeted brand for a specific audience
To know LaunchBox is to know that we like specificity. We don't design for a demographic, we design for a person. In this case we had a clear image: successful, 35ish, probably a guy, community oriented, men's night attending.
The Purse user has started to get stability under their feet and perhaps wants to remind themselves what fun is like after 10 or 15 years career building. They are enjoying what they've earned, but haven't achieved everything they want.
In response we created a brand system that could reach multiple touch points, from the design of the app, to sponsoring local tournaments, to styling clothing for merch.
A good brand fits naturally. It's intentional, not thoughtless. It acts from coherent values, shared with users. It's honest, and that honesty is identifiable at every brand touch point from ads to products. Purse isn't trying to be a anything it isn't, it's expressing what the brand is.
Interested in working with us?
At LaunchBox we like things simple. No proposals, no contracts. You can start a plan with us and get 14 days to see if we're a fit. No payment details required. When you're sure you love it, you add payment details to your account and we keep going. Pause or cancel any time.
