conceived out of thin air
André Kroecher, co-founder of Daiya Foods, approached LaunchBox with several ideas. One of them is a quick change outdoor gear brand. André loves the outdoors. He loves his boat, he loves the mountains.
One thing you get on boats and mountains is changes in weather, and André didn't see anything that really solved that problem, so he started working on it. Part of that solution is PIKA.
testing the brand
One of the things that technology like 3D rendering and photo compositing allow us to do is test brands before launching products, and that's what we've been doing with PIKA.
A new tech clothing brand is expensive. If PIKA can find it's audience first, committing to giving them great products can follow.
The R&D is happening, the test runs are coming, but PIKA does not need distribution to build brand
We took a cue from Liquid Death - brand first. Stake a claim, say what you stand for, and find your audience.
PIKA is still building, and LaunchBox will be there as it grows.
Interested in working with us?
At LaunchBox we like things simple. No proposals, no contracts. You can start a plan with us and get 14 days to see if we're a fit. No payment details required. When you're sure you love it, you add payment details to your account and we keep going. Pause or cancel any time.
