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Brandsneedtostandout,theyneedintentionality,theyneedsystemssotheyscale,andtheyneedtomeansomethingtothepeopletheyserve.ThatlastpartiswhereIthinkFrescohasthebiggestopportunity.Constructionprofessionalsdon'tjustchoosetools,theychampionthem.Theopportunityisn'tsimplytobecomesoftwareconstructioncompaniesuse.It'stobecomeabrandconstructionpeopletrust,recommendandareproudtostandbehind.
Here's an idea for Fresco

The best builders should spend their time building.


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