the world's cleanest cleaner
Blue Dot is the world's cleanest cleaner. It's made from just two ingredients - water and hydrogen ions. Those two thins together produce a cleaner with a pH of 13.2, the same as bleach, but without the smell, the chemical burn, or the poison.
The challenge is to not look like just another environmentally friendly brand. Blue Dot is not greenwashing, and it's effective. It sits on shelves full of alternatives. It needed to stand out with confidence.
figuring out who cares enough to change
The hardest thing in brand building is figuring out who you are trying to reach. Speak to everybody and you speak to nobody.
Blue Dot could target environmentally conscious consumers, or people with scent sensitivities, or pet owners. Testing revealed the best response came from new parents, so that's where we took the brand. Blue Dot is a lab tested anti-bacterial and toy safe cleaner.
Everything in the packaging is transparent, from the descriptions to the bottles to the labels. Nothing to hide.
The website published testing results as they came in, the labels break down how the product is made in English and French. Imagery was chosen to make the point quickly and cleanly, because clean is what Blue Dot does. The labels even have fill lines so that people can refill by diluting max strength cleaner.
Interested in working with us?
At LaunchBox we like things simple. No proposals, no contracts. You can start a plan with us and get 14 days to see if we're a fit. No payment details required. When you're sure you love it, you add payment details to your account and we keep going. Pause or cancel any time.
